Week 10 - Chapter 8

Introduction

Week 10's lesson we looked at the subject of social computing. We dive into aspects such as the fundamentals of social computing in a business setting, as well as what that (social computing) looks like in shopping and marketing.

Web 2.0
The first thing we looked at was the web 2.0 tools, as they facilitate social computing. We examined web 1.0 which was the initial generation of the web, and discovered that it primarily focuses on the development and commercialisation of the web. Web 2.0, on the other hand, is a loosely defined set of information technologies, apps, and websites that employ them. Web 2.0 is a new digital ecosystem that fosters innovation, networking, collaboration, convergence, and community.

Fundamentals of social computing in business 

Social computing (a.k.a social commerce) utilises e-commerce mixed with social computing. Social commerce allows businesses to conduct selling and purchasing products via social media and the online networks; this brings in more customers, ultimately increasing a business' sales. Social computing also places importance on user interaction to better manage their future operations and provide a better customer experience.

 

Benefits of social commerce

There are plenty of benefits that everyone is affected by in their day-to-day lives, below is a table that shows these benefits. 

References

Gray, H., Issa, T., Pye, G., Troshani, I., Rainer, K. (2014). Management Information Systems,